Callicarpa bodinieri var. giraldii ‘Profusion’


  • © Richie Steffen / Great Plant Picks

  • © Richie Steffen / Great Plant Picks

Outstanding Qualities

In full fruit this amazing shrub is an unforgettable sight! In early autumn the open arching branches are loaded with clusters of glowing purple berries. Once the leaves have dropped, it can not be passed without comment. Most beauty berries require more than one shrub to set fruit, but ‘Profusion’ is self-fertile and will always produce a reliable crop of gorgeous berries.

Quick Facts

Plant Type: upright shrub

Foliage Type: deciduous

Plant Height: 6 ft. 0 in. (1.83 meters)

Plant Width/Spread: 6 ft. 0 in. (1.83 meters)

Plant Height-Mature: 6 ft. 0 in. (1.83 meters)

Plant Width-Mature: 6 ft. 0 in. (1.83 meters)

Hardiness: USDA Zones 7 to 9

Flower Color: pink

Sun/Light Exposure: full sun or light to open shade

Water Requirements: regular watering

Seasonal Interest: autumn foliage color, metallic violet berries in fall

Wildlife Associations: bees, birds

Resistant to: deer

Colors & Combos

Great Plant Combinations: The violet berries of 'Profusion' combine well with Aster lateriflorus 'Prince' and Salvia verticillata 'Purple Rain' for an attractive autumn planting scheme.

Great Color Contrasts: chartreuse, red, yellow

Great Color Partners: purple, violet, orange, rose, pink

Culture Notes
Beautyberry prefers full sun or light to open shade with rich well-drained soil. Water it regularly during dry weather to help the fruit fully develop. It is a large open growing shrub and little pruning is needed other than removing older twiggy growth to maintain vigor.